As the High Net Wealth Individuals’ (HNWI) wealth grows substantially quicker than the rest of the population (http://www.ritholtz.com/blog/2015/06/hnwi-populations-statistics/), the question of control springs to mind. How much control (economically as well as politically) do these individuals hold? On a related topic: as unanimously agreed by everyone, big corporations continue to get larger. I’m sure there is a direct correlation between HNWI and Big Corporations (shouldn’t have to even mention it really) but on the topic of control ‘they’ have a not-so-hidden power to allow us to use only what ‘they’ want us to use. In the case of Apple, the selling point is quality control:
“Imagine buying a car but having the car maker retain control over which roads you can drive on. Looking to go down that small road to the beach? Your car just won’t move. I think very few people would find that an acceptable limitation on how they can use a car, which after all, they have paid for. In the case of software, the limitation is less obvious. After all, you can download apps from the App Store for seemingly everything (“there’s an app for that”). But the second you dig a little bit you realize that Apple had and is exercising all sorts of control, including for example what ecommerce experience you can have, how potentially offensive content is treated and what you can do with crypto currencies.”
There is a similar argument over why Google should not be allowed to “hide” or move search results, as the results drastically affect who sees what links. Imagine looking up doggy-day-care services in your home town and only seeing the results of PetCo (or whomever, I don’t have a dog) and missing out on that great local business right in front of your apartment because it was link #8 or on page 2 (even page 4!). I rarely go beyond the first page of my Google results, expecting to find what I’m looking for at the top, or making due with the results. This type of control is the same argument that some proponents of the Open Internet use against the big telecoms and the Comcast/Time Warner merger! And if I recall correctly, the FCC determined that telecoms cannot exert their power of control to favor different types of services (such as Netflix—even though they still do, just not in Netflix’s favor for the sake of their own cable subscription services), and the merger failed! What makes control different between consumer goods and the services we use?
I know that consumers have the power to vote. And they use that power every single day. With every single dollar that consumers spend, they vote on who or what they believe deserves their money (and thus, power). It’s probably just more effort for some than they want (read: people are lazy and don’t care enough).